Creative direction, design, and visual worlds built around you.

Creative direction starts with a feeling.

Color, texture, illustration, physical spaces, objects, and emotion all shape the way an idea is experienced. Not just seen.

I work with creatives and small businesses to take an idea, feeling, or existing identity and figure out where it can go next.

Sometimes that means building a brand from the ground up. Sometimes it’s a seasonal campaign, merchandise, packaging, signage, an event, a physical space, or one weird little idea that needs someone to help bring it to life.

Brand identity · Creative direction · Illustration · Merchandise · Packaging · Signage · Events · Visual experiences

Let’s work together

Ways we can work together

IDENTITY — logos, visual identities, brand refreshes, color/type systems

CREATIVE DIRECTION — campaigns, launches, events, spaces, seasonal concepts

DESIGN + OBJECTS — illustration, merch, packaging, signage, menus, printed pieces

What it’s like to work together

1. Discovery

Everything starts with a conversation.

We’ll chat about your business, your goals, your audience, and what you’re hoping to create. This is also where I begin gathering inspiration, asking questions, and exploring creative directions that feel true to your brand.

Whether we’re creating a logo, refreshing your branding, designing merchandise, or developing marketing materials, I want to understand the why behind the project before jumping into the design.

2. Proposal & Planning

After our conversation, I’ll put together a proposal outlining the project scope, recommended deliverables, timeline, and investment.

Once we’ve agreed on the direction, I’ll send over a contract to make sure we’re both on the same page before any production begins.

3. Design & Creation

Once everything is approved and the project officially begins, I dive into creating.

This is where ideas become tangible—developing concepts, refining details, and creating visuals that feel cohesive, intentional, and uniquely yours.

Throughout the process, we’ll stay in touch so your feedback helps shape the final result.

4. Refinement

Great design is collaborative.

You’ll have opportunities to review the work, ask questions, and provide feedback as we refine everything together. My goal isn’t simply to make something that looks beautiful—it’s to create something that truly represents your business.

5. Delivery & Launch

Once everything is finalized, you’ll receive your completed files, print-ready assets, and any agreed-upon deliverables.

Whether it’s a logo, signage, social media graphics, printed materials, or a complete brand identity, you’ll walk away with visuals that are ready to be shared confidently.

After Launch

Many of my clients continue working with me beyond the initial project.

As businesses grow, branding grows too. Whether you need seasonal campaigns, new marketing materials, merchandise, updated signage, or fresh ideas down the road, I’m always happy to continue building alongside you.

My Approach

I believe the best branding starts with listening.

Every business has its own story, personality, and goals. Rather than applying the same formula to every project, I take time to understand what makes yours unique and build visuals that feel authentic, cohesive, and built to grow with you.

My goal isn’t just to design something beautiful—it’s to create something that feels unmistakably you.